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Projects In India
The new projects business in India is worth an astounding Rs.38 trillion – a massive $800 billion or for a frame of reference, over 70 per cent of our country’s GDP! Hundreds of products and services will be needed for translating the current projects investment into assets.
Putting it in some perspective, this overall investment of Rs.38 trillion represents a large part of the total business opportunity for project-related businesses like yours. Our experience suggests that decisions relating to purchase of project-related products and services are taken by a set of key entities. These comprise promoters, architects, contractors and consultants (PACC). It is only this small PACC family that decides or substantially influences decisions.
The Moral: To access the burgeoning projects investment business in India, you need to reach out only to this key set of PACC decision makers. Our analysis suggests that this PACC mass will decide over 80 per cent of the total purchase decisions that will take place in the Indian project industry in the time to come. The key to success is to create repeated awareness of your services in just this PACC mass. Introducing “ProjectsToday – Direct Marketing Service” (PT-DMS)! Since 2000, ProjectsToday has been serving Indian industry’s need for up-to-date information on the new project sector through its online portal.
Run through the matchless features of our service outlined, and you will soon know how a small decision can have a huge positive impact on your business! About “ProjectsToday – Direct Marketing Service (PT-DMS)” This service enables you to execute focused direct mailing campaigns through DIGITAL MAILERS or E-FLYERS that are tailored to your product/service offerings.
Read more on this story at http://sanojjose79.blogspot.com/2010/01/projects-in-india.html
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